Ryan Crosby, the Surfing Star Manager at Riot Games, has been appointed as the new CEO of the World Surf League (WSL). Crosby will take up his new role on May 13th. He is known for his work at Activision, Netflix, and Hulu before joining Riot in 2021.
As CEO of the WSL, Crosby will be responsible for growing the league’s digital presence, marketing surfing stars and taking advantage of the increased attention that sport will receive this summer during the Olympics in Tahiti. In a statement, he expressed his excitement about leading such an organization that shares his passion for surfing and making it a global phenomenon.
Crosby’s appointment comes after the sudden departure of previous CEO Erik Logan last June. The league is currently undergoing changes with ownership taking a more hands-on role in management. However, with Crosby’s appointment, WSL ownership is hopeful that he can bring fresh ideas and leadership to the table.
Prior to his new role at WSL, Crosby worked closely with surfing organizations like Surfrider Foundation to promote environmental conservation in surfing communities around the world. This personal connection to surfing has made him an ideal candidate for the position of CEO. He also brings a wealth of experience from his previous roles at Activision, Netflix, and Hulu to help elevate WSL brand and deepen connections with fans.
The WSL has recently announced new streaming partnerships with ESPN+ and added sponsors like Bonsoy, Lexus, and Eventbrite for this season’s events. The league’s Finals are scheduled to take place in California in September. With Crosby’s leadership skills and passion for surfing on board, fans can expect an exciting future for this beloved sport.
In conclusion, Ryan Crosby’s selection as CEO of World Surf League marks a significant milestone for both Riot Games and surfing community worldwide. With his experience in gaming industry coupled with his love for surfing culture and community building skills he will surely lead WSL towards greater success while keeping its core values intact.
