MAPFRE has published a global report on the potential impact of Artificial Intelligence (AI) Generative on society. The study explores four possible scenarios for 2029 and examines the role that the insurance industry should play in this new context. José Antonio Arias, Chief Innovation Officer at MAPFRE, emphasizes that the goal of the report is not to predict the future but to engage in a thoughtful reflection on the potential outcomes of AI Generative.
The report, titled ‘Exploring tomorrow: The role of insurers in a society marked by Generative AI,’ highlights the importance of understanding how the adoption of this new technology could impact people’s way of life. The proposed scenarios range from a society heavily reliant on Generative AI to scenarios where regulation limits its use or BigTech companies monopolize its development. These scenarios present new risks and exacerbate existing ones, posing challenges for the insurance industry.
To address these challenges, insurers must improve their cyber protection for small and medium-sized enterprises (SMEs), promote responsible AI use, and invest in training to ensure their teams keep pace with technological advancements. Society’s awareness and education are also crucial in ensuring responsible use of Generative AI, with insurers playing a crucial role in mitigating risks for individuals and companies.
In conclusion, the report underscores the need for proactive measures to address the evolving landscape of AI technology and highlights the importance of responsible AI use for societal well-being.
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