The Super Bowl is an iconic event in American sports, and this year’s edition was no exception. CBS Sports took on the challenge of creating a unique telecast for Super LVIII by revamping its graphics package. From full-screen animations to a new scorebug and augmented reality technology, the network underwent a massive effort to enhance the visual appeal of their broadcast.
Komal Bhukhanwala, CBS Sports’ Senior Art Director, and JP LoMonaco, CBS Sports’ VP of On-Air Graphics & Design, were instrumental in leading this endeavor. They shared insights into the design process and the complexities involved in creating a one-of-a-kind graphics package for Super Bowl LVIII in a special presentation hosted at the 2024 SVG Sports Graphics Forum in New York City on February 21. This behind-the-scenes look offers a glimpse into the intricacies of one of the largest undertakings in the history of the sports graphics industry.
If you missed this presentation, you can now watch it on SVG PLAY, your home for all Sports Video Group live event and long-form video content. Membership and sponsorship grants you access to a wide range of content, including event panels, case studies, keynotes, and more all in one convenient location. Visit SVG PLAY to explore the world of sports graphics design and innovation.
