Over the past two decades, Sephora and Rakuten Advertising have worked together to push Sephora to the forefront of the beauty industry. In 2023, they set out to further solidify their pivotal role in Sephora’s market strategy by addressing key barriers and seizing growth opportunities. Through close analysis and strategic alignment with Sephora’s leadership, they developed innovative solutions to boost in-store and digital sales.
Their dedication to achieving substantial improvements led to outcomes that were 3-5 times higher than initially projected, solidifying the affiliate channel as a cornerstone of Sephora’s 2024 market strategy. The success of this campaign has been recognized at the 2024 US Partnership Awards, held in association with Rakuten Advertising. Verizon, Capital One Shopping, and CJ have all experienced a 775% growth with targeted offers and content. This collaboration highlights the power of strategic partnerships in driving business success and growth.
