Spotify has recently released a new tool called Playlist, which utilizes artificial intelligence to help premium subscription users create unique playlists that cater to their preferences and moods. The tool is currently in beta and is available to Premium users in the United Kingdom and Australia on both iOS and Android devices.
With Playlist, users can simply open a chat from their library and write a description of the music they want to listen to, and the tool will generate a personalized playlist based on their request. The generative AI technology in Playlist supports a wide range of descriptions, including references to places, animals, activities, movie characters, colors, and even emojis. According to Spotify, successful playlists are generated with prompts that combine genres, moods, artists, or decades.
Spotify has been working on this tool for some time now and has been introducing functions based on generative AI into its music streaming platform. For instance, the company has recently launched a DJ tool that recommends and comments on songs. These tools aim to provide users with more personalized recommendations and discovery options, making it easier for them to find new music they enjoy.
The incorporation of generative AI into Playlist allows users to create unique playlists based on their preferences and moods. This opens up new ways for users to explore and enjoy music on Spotify. With Playlist’s help, premium subscription users can easily discover new songs and artists while enjoying their favorite tunes without having to manually search for them.
Overall, Spotify’s latest tool is an excellent example of how artificial intelligence can be used to enhance user experience in the music streaming industry. The company continues to innovate by incorporating new technologies into its platform that make it easier for users to find the music they love.
