In exciting news, the NHL and NHL Players’ Association have announced a multiyear partnership with Bodyarmor, designating the brand as the league’s official sports drink. This collaboration marks the replacement of BioSteel in this capacity following BioSteel’s bankruptcy filing in 2023.
In addition to this partnership, Connor McDavid of the Edmonton Oilers recently joined forces with Bodyarmor earlier in 2024, leaving his previous partnership with BioSteel behind. McDavid’s remarkable achievement of reaching 100 assists in a single season underscores his exceptional performance on the ice and highlights the significance of his new partnership with Bodyarmor.
The NHL has been experiencing tremendous growth in recent years, with anticipated revenue of around $6.2 billion and a new single-season attendance record of over 22.5 million fans in arenas. According to Tom Gargiulo, Bodyarmor’s chief marketing officer, NHL fans are dedicated and passionate about the sport and the league as a whole, adding to their enthusiasm for games and experiences within it.
As the NHL continues to expand its reach and engage with fans, partnerships like this one between Bodyarmor play a crucial role in enhancing overall experiences for players, fans, and stakeholders alike. The league’s commitment to innovation and collaboration underscores its dedication to providing compelling and dynamic experiences for all involved.
