Kathy Couch, a therapist with 18 years of experience in mental health, has partnered with clinicians from the CSI Marketing Program to develop a business idea called Rewired360. This initiative aims to enhance access to EMDR certification for therapists and clinicians. By increasing the number of professionals trained in this therapy technique, Couch hopes to provide a higher level of care to clients in need.
As part of the Idaho Entrepreneur Challenge, Rewired360 is among the business ideas competing for a $40,000 prize. The semi-finals of the challenge will take place in Boise on April 4th and 5th. EMDR, or Eye Movement Desensitization Reconditioning, is a therapy technique used by Couch to help clients heal from trauma, grief, and relational distress. It is effective for various mental health issues and provides quick results.
Couch’s vision for improving access to care in Southern Idaho involves expanding the availability of EMDR therapy. She wants to help more people experience relief without the need for long-term treatment by sharing her expertise with other clinicians. Through her connection with business and marketing students Natalie Klucken and Elle Whitehead from the College of Southern Idaho, she developed a business plan for Rewired360 that educates therapists on the business side of their practice so they can focus on helping clients without worrying about logistical aspects like billing or marketing.
The team has been working on presentations, speeches, and gathering all necessary information to make Rewired360 a successful venture. By participating in the Idaho Entrepreneur Challenge, they hope to showcase their business idea and its potential impact on mental health care in the region. Ultimately, Couch’s goal is to make therapy more accessible and efficient so that individuals can experience relief without the need for long-term treatment.
Throughout her career as a therapist, Kathy has seen firsthand how important it is to provide accessible and effective mental health care for those who need it most. With her dedication and partnership with students at the College of Southern Idaho, she hopes that Rewired360 will be able to bridge that gap even further by providing training opportunities for more therapists and clinicians in Southern Idaho.
In conclusion, Rewired360 is an exciting venture aimed at enhancing access to EMDR certification for therapists and clinicians in Southern Idaho. With its focus on education and collaboration between experts in both mental health care and business management, this initiative has tremendous potential not only for those seeking therapy but also for those who are dedicated to providing it.
With its innovative approach to training therapists on both clinical techniques and business skills alike
