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The course MKTG 0003: The Art and Science of Influence is designed to explore the various ways persuasion impacts our daily lives. From governments to individuals, we all engage in persuasive efforts, making it essential to understand the techniques of influence. This course provides an in-depth look at contemporary theories and methods for presenting ideas in a persuasive manner.

The course begins with an examination of negotiation basics, including the relationship between attitudes and behaviors and cognitive and emotional biases. Students will learn practical tactics in data visualization, numerical communication, and persuasive writing that can be applied to real-world situations. Through this comprehensive overview, students gain a toolbox of science-based persuasion techniques that they can use to shape their own beliefs and actions as well as those of others.

In addition to these practical skills, “The Art and Science of Influence” goes beyond a typical course by exploring the mechanisms that shape our choices, beliefs, and actions in a world full of persuasive forces. By the end of the course, students will have a deep understanding of theories of persuasion, be able to create persuasive messages based on research and theory, explain why persuasion techniques work using relevant research and theory, and incorporate class materials into a knowledgeable persuasive campaign.

For high school juniors and seniors looking for an exceptional academic experience, the Wharton Pre-baccalaureate Program offers an opportunity to enroll in Wharton online courses with academic intensity. Participants learn from Wharton instructors, earn a Wharton transcript, gain college credit for each completed course, and have access to six sessions to choose from. With built-in academic support throughout their journey at Wharton Business School Online, these students have everything they need to succeed in business education.

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