The “Find Your Courage” campaign by Coach is set to launch for spring and features rapper Lee Young-ji. In this new chapter, Lee discovers the courage to break free from expectations and embrace her true self. Each visit in the virtual universe helps her learn about each individual’s unique “superpower,” which helps her discover what makes her special in her own way.
The campaign is titled “The Courage to Be Real,” and it aligns with Coach’s mission to inspire people to express their many sides of who they are. It blurs the lines between physical and virtual worlds and is inspired by how today’s younger generations are redefining what it means to be “real.” The campaign serves as a reminder that it takes courage to be true to oneself and break away from societal norms.
The collection that accompanies this campaign includes the iconic Tabby shoulder bag in various color options, as well as other designs that embody the spirit of finding courage to express oneself authentically and embrace individuality. Through vibrant colors and unique designs, Coach encourages customers to embrace their true selves and express their individuality with confidence.
In conclusion, Coach’s “Find Your Courage” campaign is an inspiring reminder that it takes courage to be true to oneself and break free from societal norms. With Lee Young-ji leading the way, this new chapter in the virtual universe will help individuals discover their unique strengths and embrace their true selves.
