In 2017, BTS joined forces with UNICEF for their Love Myself campaign to create a safer world for children and teenagers. The initiative was named after the group’s album trilogy and aimed to promote self-love and mental health awareness. Now, in 2024, the two organizations have teamed up once again for the #OnMyMind initiative, which is the second chapter of their Love Myself campaign. The goal of this new initiative is to improve and support the mental health of youth worldwide.
To kick off #OnMyMind, BTS, Big Hit, and UNICEF are allowing people to send electronic postcards through the Korean Committee’s UNICEF website. These postcards can contain stories, challenges, and thoughts that will be shared in the website’s gallery to build a sense of community and support. Through this initiative, BTS hopes to continue spreading positivity in people’s lives by creating a safe and supportive world for young people.
In 2017, BTS partnered with UNICEF for their Love Myself campaign to make a positive impact on the lives of countless individuals around the globe. The campaign was named after the group’s album trilogy and aimed to promote self-love and mental health awareness. In 2024, to celebrate the fifth anniversary of the initiative, BTS released a message for their fans, urging them to love themselves and help others do the same. SUGA expressed his delight in seeing the Love Myself message being embraced by many people but also expressed concern for those who may still struggle with self-love. J-Hope encouraged fans to reach out to others who may need help with loving themselves and provide them with hope and support. RM expressed his belief that fans would continue to support the Love Myself campaign
