Science-Backed Performance Nutrition: SiS Launches ‘You Can’t Beat Science’ Platform

The performance nutrition industry is filled with a myriad of products that claim to enhance athletic performance. However, Science in Sport (SiS) has recently launched a new brand platform called ‘You Can’t Beat Science’ in collaboration with the agency M&C Saatchi to demonstrate the effectiveness of their energy products through research.

The platform aims to highlight the extensive research that goes into producing SiS products, emphasizing how they are fueled by science and backed by scientific evidence. By showcasing this, SiS hopes to establish itself as the go-to brand for athletes who are serious about their performance and health.

The research for this new brand platform was conducted by M&C Saatchi’s The Source using focus groups made up of SiS’s target audience. This revealed that the main motivation for training among these individuals was not to compete with others but to challenge themselves and achieve personal bests. The ‘You Can’t Beat Science’ platform emphasizes personal achievement and endurance, illustrating how SiS products can help athletes surpass their limits and reach their goals.

To launch the new brand platform, SiS unveiled a new print campaign featuring black and white images of real athletes in action. This campaign showcases the grit, determination, and dedication of these athletes as they push themselves to their limits, embodying the essence of ‘You Can’t Beat Science’ and the science-backed performance nutrition that SiS provides.