Sara Holtz, who previously held the position of vice president of demand marketing and communications at ICE Mortgage Technology, has been appointed as the chief marketing officer (CMO) of Optimal Blue. In her new role, Holtz will drive unified marketing and communications strategies to advance Optimal Blue’s business priorities and further extend the company’s influence.
Holtz expressed her excitement about the opportunity to build on the company’s momentum to drive meaningful transformation for Optimal Blue’s valued clients and the borrowers they serve. With over 20 years of experience, Holtz’s previous role at ICE Mortgage Technology involved leading the strategy of software as a service (SaaS) lead generation and collaborating with product, sales, and corporate teams to generate sales opportunities.
Prior to joining Optimal Blue, Holtz held the position of senior director of internal communications at Ellie Mae for five years, which was later acquired by ICE in 2020. She is also the recipient of HousingWire’s 2023 HW Marketing Leader award.
Optimal Blue is a provider of secondary market solutions and actionable data services that was acquired by Constellation Software in July. The platform supports functions for originators and investors to automate and optimize core processes related to product, pricing, and eligibility, hedge analytics, mortgage servicing rights valuation, and loan trading. About 68% of the top 500 mortgage lenders in the country use Optimal Blue’s products.
