On Friday, Bloomberg News reported that Apple Inc has resumed talks with OpenAI about the potential use of their generative artificial intelligence technology for new features on the upcoming iPhone. Both companies have yet to provide any comments in response to media requests regarding the discussions.
In February, Apple’s CEO Tim Cook mentioned that the company was investing significantly in generative artificial intelligence technology and would share more about its plans to incorporate it into their products this year. However, Apple has not made a final decision on which partners to use and could potentially collaborate with both OpenAI and Google or other providers.
Compared to competitors like Microsoft and Google, Apple is considered slower in implementing generative artificial intelligence technology, which can create human-like responses to written prompts. Last month, Bloomberg also reported that Apple was discussing the possibility of licensing Google’s Gemini chatbot for new iPhone features. However, it is unclear if these discussions have progressed or if they are still ongoing.
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