In an effort to convince Hollywood studios to use his new video-generating tool, OpenAI CEO Sam Altman has unveiled Sora, which creates realistic videos based on user prompts. The tool, which is not yet available to the public, can produce videos up to a minute long with complex scenes, specific types of motion and accurate details.
During meetings with executives from Paramount, Universal, and Warner Bros Discovery, Altman and OpenAI’s COO presented Sora and asked for assistance in rolling out the tool. While some studios expressed interest in utilizing Sora in their production process, no formal agreements were made.
Following concerns from the industry about the potential impact of AI on the movie business, Altman is now in discussions with Hollywood executives to assure them that Sora will not destroy the industry. This move comes after disruptions caused by major strikes from actors and writers against studios last year.
Sora recently released third-party videos showcasing its capabilities and other competitors are also working on similar text-to-video tools such as Runway, Emu Video and Lumiere by Google and Meta. OpenAI has a global deal with Axel Springer, Business Insider’s parent company, to train its models on its media brands’ reporting ensuring further advancements in AI technology for the media industry.
