Just Women’s Sports has been named as an official media partner of the NWSL for its third consecutive year. The multimedia brand, which focuses on women’s sports, will continue to distribute official NWSL game highlights and content across its platforms following a 10% engagement rate for NWSL content on its social posts in 2023. Additionally, JWS will host the official Championship Party for the third time at the NWSL Championship Weekend.
Julie Haddon, chief marketing and commercial officer of the NWSL, praised the partnership for helping to grow the league’s brand and attract new audiences. Haley Rosen, CEO and founder of JWS, expressed excitement about partnering with the NWSL once again. She stated that Just Women’s Sports aims to help leagues and teams expand their audiences by making it easy and enjoyable to support women’s sports. Through this renewed partnership, JWS will have the opportunity to showcase the league on a global scale.
The renewal of this partnership follows a recent media agreement between the NWSL and broadcast partners such as CBS Sports, ESPN, Prime Video, and Scripps Sports. This deal includes broadcasting 118 national matches, providing even more exposure for the league and its players.
