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Italians continue to show a consistent trend in their purchasing habits, with regular buyers for the third consecutive year, according to a recent report by Idealo. Despite economic challenges such as inflation and the energy crisis, the e-commerce sector in Italy remains resilient and competitive. In 2023, consumer prices increased by an average of 5.7% compared to the previous year, with notable growth in the food sector.

Online shopping is becoming more conscious and informed among Italian consumers, with 47% using price comparison tools to access product information and 46% searching for special offers and discounts. The report also highlights Italy’s growing interest in the second-hand market, particularly in electronics, with a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products.

The report also outlines the preferences of different age groups: electronics are popular among 45-55 year olds while fashion and accessories are favored by 25-34 year olds. These insights provide valuable data for online retailers to develop effective sales strategies and leverage price comparison platforms to reach a broader audience. Overall, the findings from this report shed light on the evolving landscape of e-commerce in Italy and trends shaping consumer behavior in the digital marketplace.

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