A lawsuit has been filed against French luxury group Hermès by two Americans who claim the company is violating US competition laws. Tina Cavalleri and Mark Glinoga, who have spent tens of thousands of dollars on Hermès products, allege that the company only allows customers with a certain purchase history to buy exclusive Birkin handbags.
Cavalleri was able to purchase a Birkin handbag after spending tens of thousands of dollars at Hermès. However, when she tried to buy another one in September 2022, she was told it was reserved for customers who had consistently supported the company. Glinoga also made multiple attempts to purchase a Birkin in 2023 but was instead directed to buy other items each time.
The lawsuit claims that Hermès’ sales practices are illegal under American competition laws. The handmade Birkin handbags are only shown to consumers deemed worthy of purchasing them, usually in a private room at Hermès stores. The complaint states that Hermès directs its salespeople to use Birkin handbags as a means to coerce consumers into buying additional products, such as shoes, belts, and jewelry.
The complainants are seeking to end this sales practice and are also requesting compensation, although the amount has not been specified. The Birkin handbag, named after actress and singer Jane Birkin, is known for its exclusivity and high prices, which can range from several thousand euros to hundreds of thousands of euros for the most luxurious models. The lawsuit aims to hold Hermès accountable for their sales practices and ensure fair treatment for all consumers.
