In a historic collaboration between two iconic companies, Ferrari and HP Inc. recently announced a multi-year title partnership that will drive sustainable innovation in the world of sports. Both Ferrari and HP are committed to using technology to enhance training precision and optimize strategic decision-making on and off the race track.
The partnership will see HP’s high-performance products and services integrated into the operations of Scuderia Ferrari HP and other Prancing Horse teams. This includes adaptive computers, conferencing technology, printing capabilities, and more, all of which will be used to accelerate the use of targeted technologies across various divisions of the Scuderia Ferrari team.
Education initiatives within their teams and communities are also a key focus of this partnership. Both companies are committed to creating a lasting impact for future generations by expanding these initiatives and driving sustainable innovation through technology.
The debut of the HP logo on Ferrari’s Formula 1 single-seaters will take place before the Miami Grand Prix in May, where the team will race under the name Scuderia Ferrari HP. The Esports team and Maya Weug’s car in the F1 Academy will also compete under this new name. A special presentation of the Scuderia Ferrari HP livery will be held before the Miami Grand Prix, with key representatives from both companies in attendance.
Ferrari CEO Benedetto Vigna expressed excitement about the partnership, emphasizing the shared values of continuous progress and sustainability between the two companies. HP CEO Enrique Lores also highlighted the shared history and commitment to innovation that make this partnership a natural fit. Together, Ferrari and HP aim to leverage
