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Amazon’s CEO Andy Jassy is confident in the future of the company’s breakthroughs for customers, which will be driven by generative AI technology. In a recent shareholder letter, Jassy acknowledged that Amazon has been perceived as lagging behind in AI innovation but expressed optimism that many groundbreaking AI developments will emerge from AWS, the company’s cloud computing division that powers a vast number of digital businesses globally.

Despite the recent setback with the discontinuation of Just Walk Out, Amazon remains committed to exploring new possibilities in AI that have the potential to revolutionize the customer experience. By focusing on generative AI technologies, Amazon aims to position itself at the forefront of AI innovation and drive meaningful progress in the development of AI-driven solutions. With AWS serving as the foundation for these initiatives, Amazon is poised to make significant strides in harnessing the power of AI to create groundbreaking products and services that will benefit both customers and businesses.

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