X: Twitter’s Reincarnation – A Look at its Usage and Impact on Businesses

The former Twitter, now known as X, has recently released data on the platform’s usage. X boasts of its 250 million daily active users who spend an average of 30 minutes on the social network every day. The company takes pride in being a platform that supports freedom of expression and provides an open environment for diverse voices and perspectives.

X has shared statistics related to user engagement, popular topics, and job opportunities across its official accounts on the platform, including Data, Spaces, News, Business, Live, Engineering, Communities, and Hiring.

Currently, X has 250 million daily active users and 550 million monthly visitors. With 1.7 million new users joining every day, the platform sees more than 8 billion minutes of daily engagement – a 10% increase from the previous year. Users spend an average of 30 minutes per day on X – a 13% increase in daily activity.

The company has emphasized that users are interacting with brands more than ever before with over 59% of sales contributions coming from the platform. In addition to this news shows that there was a significant increase in likes, retweets, views and impressions in 2024 indicating higher user engagement compared to previous years.

Popular topics on X in 2023 included sports video games music cooking and politics with business news also gaining traction among users globally over five billion impressions were recorded showcasing diversity in content user interests. The search activity on X was robust with over 59 billion searches conducted worldwide in the first months of 2024 alone . Videos have been a massive hit among users with over eight billion video views per day on average-a whopping increase of about forty-three percent from last year! Furthermore Spaces have gained popularity among users with six point two million hours worth of conversations recorded . Lastly Communities section saw a massive boost with double the number of active communities and triple amount user-generated content compared to last year . This growth led to numerous job opportunities within the company creating over one million vacancies available . Job postings for Hiring increased by about five hundred fifty-six percent within the last ninety days reflecting expanding workforce operations at x