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Business owners in the Twin Cities are concerned about the potential ban of TikTok, a popular social media platform with over 1.7 billion subscribers worldwide. The app’s algorithm is known for driving users towards content they prefer, making it a valuable tool for marketers. However, critics argue that it can be addictive.

Despite some local businesses finding success on TikTok, national security risks associated with the app have sparked debate among lawmakers. Regulations are now being pushed to address these concerns and ensure user safety.

As the future of TikTok remains uncertain, business owners in the Twin Cities are left unsure about how to reach customers if a ban is implemented. They are closely monitoring the situation and considering alternative strategies to maintain customer engagement and marketing efforts. The outcome of this debate could have significant implications for businesses that rely on TikTok for their success.

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