Tesla is facing significant sales challenges, as evidenced by its latest quarterly report that showed a 20% drop in delivery volume from the prior quarter and an 8% drop from the same period last year. The company attributed the decrease in delivery volume to several factors, including production issues with the updated Model 3, an arson attack at its Berlin Gigafactory, and supply chain problems related to the Red Sea conflict. Softening demand in the EV market may also be contributing to Tesla’s struggles.
In response to these challenges, Tesla has announced significant discounts on its Model Y SUV. Price cuts of up to $7,500 are being offered on some versions of the vehicle, including the Performance All-Wheel Drive model priced at $49,040 (down from $54,490), the Long Range All-Wheel Drive model at $44,990 (down from $49,990), and the Rear-Wheel Drive model at $39,470 (down from $46,990). These price cuts are aimed at clearing out inventory and boosting sales.
Despite these efforts to boost sales and clear out inventory, Tesla’s shares have fallen more than 5% following the release of its quarterly report and have dropped by about 30% over the past year. The company’s struggle to meet delivery targets and price cuts on popular models like the Model Y indicate that it continues to face challenges in the competitive EV market.