“Suntory -196℃” is a unique and popular alcoholic beverage that was first introduced in Japan in 2005. This refreshing drink uses Suntory’s technology to capture the full flavor of fresh fruits, resulting in a bold and fruity taste that consumers love. To learn more about the secrets behind this innovative drink, a “Black Technology Laboratory” was created on Douyin specifically for a younger audience.
In this lab, the production process of the signature “-196℃ method” begins with rapidly freezing fruits in liquid nitrogen at -196℃ to preserve their flavor. The frozen fruits are then crushed and soaked in alcohol, resulting in the bold fruity essence that characterizes “Suntory -196℃”. This unique process has allowed Suntory to achieve amazing feats such as freezing ramen, crushing durian, and freezing bubbles.
Through their innovative approach to craftsmanship, Suntory creates a range of unique flavors that bring creative inspiration and delight to consumers’ lives. With over 3 million views and 5500 likes, the -196℃ Black Technology Laboratory showcases the brand’s commitment to pushing boundaries and exploring new possibilities with their products.
