Jennifer Suski, Director of Business Development at HotelKey, discussed some of the challenges faced by hotel operators when trying to streamline their operations using technology during an Experts Talk roundtable conversation in preparation for AAHOACON 2024. Historically, hotels have been reluctant to adopt new technology, leading to a fragmented approach to implementing solutions. This has resulted in hotels using various technologies like Revenue Management Systems (RMS) and Property Management Systems (PMS) independently, causing operational inefficiencies.
To stay ahead in the competitive hospitality industry and meet evolving guest expectations, hotels must find ways to streamline their operations effectively by integrating multiple technologies into a cohesive solution. The main challenge lies in consolidating these disparate technologies into a unified system that is easier to manage, ultimately enhancing operational efficiency. In the pursuit of streamlining operations, it is important to prioritize cost-saving measures, requiring a solution that offers both efficiency and affordability.
Effective implementation of streamlined technology solutions also requires the support of staff. Hotels need a comprehensive approach to change management strategies to ensure staff buy-in. Jennifer Suski emphasized the importance of addressing these challenges and finding solutions that can improve efficiency, reduce costs, and ensure staff buy-in.
In summary, hotel operators face numerous challenges when trying to integrate technologies seamlessly into their operations. However, with the right approach and strategies in place, they can overcome these hurdles and stay ahead in the competitive hospitality industry while meeting evolving guest expectations.
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