Sports Illustrated Tickets, a secondary ticketing marketplace, has recently joined Ticketmaster and SeatGeek as an official NFL Ticketing Network participant. The partnership, set to begin with the 2024 season, allows Sports Illustrated Tickets to integrate into the NFL’s primary ticketing inventory and become an officially recognized licensed channel partner. This move positions Sports Illustrated Tickets to be a part of the NFL’s official ticketing ecosystem, alongside other major ticketing companies.
Sources have indicated that Sports Illustrated Tickets pays an annual seven-figure fee for the privilege of being an official NFL ticketing channel partner. This deal marks the replacement of StubHub in the NFL Ticketing Network, with StubHub having stepped back from league-wide deals such as MLB, Paciolan, and now the NFL since being purchased by original founder Eric Baker in a transaction that closed in September 2021.
With this new partnership, Sports Illustrated Tickets is expected to significantly increase its exposure within the competitive ticket resale landscape. The company, which initially debuted as SI Tix before rebranding to Sports Illustrated Tickets, aims to gain market share against competitors such as StubHub, Vivid Seats, SeatGeek, and Ticketmaster. One of the key selling points for Sports Illustrated Tickets is its commitment to transparency by offering no-fees in its transactions with customers.
