At Milan Design Week 2024, Samsung made a grand debut with its exhibition titled Newfound Equilibrium. The company showcased its commitment to redefining the relationship between humans and technology, blurring the boundaries between the two entities and presenting a future where innovation seamlessly integrates into our lives.
Crafting harmony through design, Samsung highlighted its three guiding pillars of Essential, Innovative, and Harmonious, which drive the company’s pursuit of simplicity and clarity in its creations. The exhibition aimed to foster emotional connections and inclusivity across different landscapes, showcasing the company’s commitment to authenticity.
At the heart of Newfound Equilibrium is Samsung’s visionary quest for harmony. Visitors were invited to immerse themselves in an exploration of the balance between humans and technology. The exhibition was not about one replacing the other but about creating a synergy of co-existence. Through an immersive digital installation, Samsung showcased how reality meets the digital realm to solve real problems and improve our lives.
Samsung’s innovative spirit drives the exploration of new frontiers, inviting visitors to delve into this visionary showcase during Milan Design Week. Newfound Equilibrium promised to inspire and guide visitors towards a brighter and more harmonious future, embodying the company’s design values of essential, innovative, and harmonious.
