LG Uplus, South Korea’s third-largest mobile carrier, has introduced an artificial intelligence agent platform called Chat Agent to explore new growth opportunities in the saturated local telecom market. The company launched the platform, which uses its own AI technology ixi, to provide improved customer service while protecting personal information and reducing time and costs.
The Chat Agent platform is capable of understanding professional questions and commands that are not pre-programmed, making it different from traditional bots that are only designed for specific tasks. LG Uplus plans to use the Chat Agent platform in its customer service centers, subscription product recommendation, and business solution sales division. Sung Joon Hyun, vice president of LG Uplus’ AI business, stated during an online press conference that the platform exceeded expectations in sectors such as customer service centers.
Looking forward, LG Uplus plans to enhance the capabilities of the Chat Agent platform by incorporating its generative AI model ixi-GEN, which is set to be launched in the first half of the year. The company also aims to expand the Chat Agent platform across all its business sectors, including mobile and internet protocol television, while extending the service to small and medium-sized business clients in the latter half of the year. Additionally, LG Uplus is exploring opportunities in the business-to-business market, particularly in AI call centers. By accumulating data and insights from the Chat Agent platform, LG Uplus intends to offer related services to customers to meet their evolving needs.
