Lakeland PBS: Promoting Responsibility with Non-Promotional Advertising

Lakeland PBS takes a unique approach to advertising by adhering to strict guidelines that prioritize informational content over promotional messaging. These guidelines are in line with FCC regulations for non-commercial media and ensure that ads on the network do not include pricing information, sales offers, or incentives to purchase. Instead, the ads focus on building brand awareness and resonate well with Lakeland viewers who appreciate the less intrusive nature of the advertisements.

Despite the non-promotional approach to advertising, Lakeland PBS’s loyal viewers understand and value the corporate support provided by sponsors. They recognize the importance of this support in ensuring the continuation of high-quality programming on the network. By embracing this approach, Lakeland PBS is able to maintain a positive viewer experience and foster a strong sense of community among its audience.