Henry Ford Health launched a 60-second ad during the first round of the 2024 NFL Draft, which was watched by over 12 million viewers. The ad, part of their We Go For It campaign, featured Detroit Lions head coach Dan Campbell and emphasized the health system’s dedication to providing care to the Metro Detroit area and the state of Michigan.
The ad was narrated by Campbell, who spoke about having the courage to go for it when the game is on the line, aligning with Henry Ford Health’s mission. The health system serves as the official healthcare provider for the Lions, further strengthening their connection.
Heather Geisler, EVP and chief marketing, communications and experience officer at Henry Ford Health praised Campbell for embodying courage, resilience, and commitment – qualities she sees reflected in her team members and patients. The ad also featured members of the provider organization and Detroit Lions wide receiver Amon-Ra St. Brown, who serves as a brand ambassador for Henry Ford Health.
The decision to focus on Detroit’s love for football follows recent successes of the Lions in playoffs and adds relevance to the campaign. During draft weekend, Henry Ford Health launched TV spots and an out-of-home activation featuring billboards across the city that read “With the first pick, Detroit selects: Henry Ford Health.”
Moving forward, Henry Ford Health plans to expand their campaign across various platforms including TV, digital and social media to continue promoting their commitment to serving the Detroit area and state of Michigan.
