Dale Earnhardt Jr. has announced that he will be making his annual NASCAR Xfinity Series start at Bristol Motor Speedway on Friday, September 20th. This year, Hellmann’s Mayonnaise will be his primary partner after extending their partnership with JR Motorsports for multiple years.
Last season, Hellmann’s was Earnhardt’s primary sponsor during the Xfinity race at Bristol where he led 47 laps before finishing 30th due to a fire in his car. Despite the setback, Earnhardt expressed his gratitude towards Unilever and Hellmann’s for their continued support and partnership, highlighting their crucial role in the success of JR Motorsports both on and off the track.
In addition to Earnhardt’s race, Hellmann’s will also return as a sponsor for Justin Allgaier in the No. 7 car for six races. The specific races where Allgaier will sport the Hellmann’s colors were not announced by JR Motorsports. Last season, Allgaier had Unilever as his primary partner for six races and achieved victories at Daytona and Martinsville with Hellmann’s, along with a win at Charlotte with a Unilever scheme.
