DJ Gibson is a fitness coach based in New York City who specializes in training clients one-on-one using calisthenics and kettlebells to achieve their fitness goals. He has a background in rehabilitation settings and is known as a mobility specialist. As he looks to expand his business to an online platform, Gibson understands the importance of safeguarding his business as it grows.
In a conversation with Pete Hill, vice president of product at The Hartford, a company specializing in small business insurance, Gibson learns about the need for liability policies to protect his business. Hill emphasizes the importance of safety and privacy for clients, especially when training in different private gyms. It is essential for Gibson to understand what he is liable for and what the gym owner is responsible for in each situation.
With the support and expertise of The Hartford, Gibson is equipped with the knowledge and tools to grow his business successfully. Hill provides valuable insights on promoting his services, understanding data liability, and managing privacy risks. Strength In Diversity is a program offered by Men’s Health and Women’s Health that provides trainers from marginalized communities with mentorship and certifications from top fitness professionals. The Hartford partners with this initiative to offer their expertise to trainers like Gibson. By leveraging resources like The Hartford’s Small Business Playbook, entrepreneurs can access professional information to help them grow their businesses at every stage. Visit https://www.thehartford.com/playbook for more information on how you can benefit from this program.
