From Shorts to Success: How YouTube’s New Revenue Sharing Feature is Revolutionizing the Creator Economy

A year ago, YouTube announced the introduction of revenue sharing on Shorts in Peru, a new way for content creators to earn money through the YouTube Partner Program (YPP). With over 3 million creators in the program globally, more than 25% of YPP channels now earn revenue through the Shorts revenue stream.

According to YouTube, of the creators who joined the YPP by meeting the Shorts eligibility thresholds, over 80% also earn through other YPP monetization features on YouTube. Whether it’s long-form video advertising, fan funding, YouTube Premium, BrandConnect or Shopping and more. The number of channels uploading Shorts has grown 50% year over year with an average of over 70 billion daily views on Shorts.

YouTube created the YPP more than a decade ago and has paid $70 billion to creators, artists and media companies over the past three years. With the addition of Shorts to the platform’s revenue distribution, even more creators, viewers and advertisers have been brought together to grow the ecosystem.

“A year later, we’re starting to see creators’ passion pay off through revenue sharing on Shorts,” said Amjad Hanif, Vice President of Creator Product. “The YouTube Partner Program’s unique business model is based on the premise that we only succeed when our creators succeed. This dedication to our community has fueled our leadership in the creator economy for the past 16 years and will continue into this new era of creativity through Shorts.”

For her part, Patricia Muratori, Director of Strategic Alliances for Latin America points out that “the addition of Shorts to the platform’s revenue distribution has been a great step for our community in Latin America”. She adds “We have seen many examples of growth in various content creators thanks to this format”. Today one year after its inclusion in YPP , results are extremely encouraging and Shorts is positioned as a solid tool both creatively and economically”.

Some creators who are using YouTube Shorts to lead