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At the 2024 SVG Digital Engagement Forum in NYC, Allison Loucks, Director of Business Development & Innovation at ESPN, was a keynote speaker. ESPN, known as the Worldwide Leader in Sports, is always looking for new ways to improve the fan experience by providing innovative methods of consuming live sports.

One key aspect of this is their analytics team, which works tirelessly to find new ways to present the live sports story to viewers across multiple platforms such as television, mobile apps, social media and even betting. During her speech at the forum, Loucks emphasized how crucial analytics are in shaping viewer experiences and delivering content that resonates with their audience.

To learn more about the insights shared at the forum and other industry-related discussions, visit SVG’s YouTube channel. Keep up with the latest trends and innovations in sports media and engagement by watching interviews and panel discussions from experts like Allison Loucks.

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