BTS and UNICEF Unveil #OnMyMind Initiative to Support Mental Health of Young People Worldwide through Love Myself Campaign

BTS and UNICEF have joined forces once again to launch the #OnMyMind initiative as part of their Love Myself campaign. This new initiative aims to promote and support the mental health of young people worldwide. Through the campaign, BTS, Big Hit, and UNICEF are inviting participants to send electronic postcards via the Korean Committee’s UNICEF website to share their stories, challenges they may be facing, and what’s on their minds. These submissions may be featured on the website’s gallery to foster a sense of community and support.

In 2017, BTS partnered with UNICEF for the Love Myself campaign to create a safer world for children and teens free from violence. To commemorate its fifth anniversary in 2022, BTS released a message encouraging fans to continue loving themselves and helping others do the same. The members of BTS, including SUGA, J-Hope, and RM, expressed their excitement about the positive impact that the Love Myself message has had on people’s lives but acknowledged that there may still be those who need help learning how to love themselves.

BTS and ARMY have contributed over $6.6 million to the Love Myself campaign, highlighting the strength of their partnership. The group urged fans to continue supporting the campaign to spread positivity and create a better world for all.