HMD Global, the company that owns the commercial use of Nokia smartphones, is tapping into nostalgia with new collaborations. After partnering with Mattel to create a Barbie-themed flip phone, the Finnish company has now teamed up with Heineken and creative agency Bodega to launch the “Boring Phone”. This translucent flip phone offers a retro vibe that encourages connecting with friends over a cold beer.
The “Boring Phone” features a 2.8-inch QVGA internal screen, a 1.77-inch external screen, a 0.3-megapixel camera, and a 3.5mm headphone jack. It supports telephony and messaging on 2G, 3G, and 4G networks. However, this phone will not be available for sale. Instead, HMD and Heineken are distributing it exclusively through social media competitions in the UK, with plans to expand to other markets later this year. Only 5,000 units of the “Boring Phone” will be produced.
In addition to the physical phone, an app that “makes smartphones boring” will also be available from June for those who do not win the phone. This unique promotion is part of HMD Global’s strategy to engage with consumers in a fun and creative way while pushing boundaries and exploring new concepts in the evolving smartphone market.
