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Bet365, a leading Tier-1 operator in the sports betting industry, has partnered with 1/ST Technology, the global leader in gambling platform solutions, to bring horse racing to its US customers through its signature product, 1/ST Bet. This strategic alliance aims to enhance Bet365’s offering by providing a top-notch service for US sports betting audiences, along with introducing them to a 24/7 international horse racing program.

The collaboration will facilitate the launch of Bet365’s advance deposit wagering on horse racing in US jurisdictions where ADW is permitted, accessible through web and mobile app platforms. This partnership will leverage 1/ST Technology’s suite of products and services, including 1/ST Bet, Xpressbet, Monarch Content Management, and AmTote International brands.

Keith Johnson, chief revenue officer of 1/ST Technology expressed excitement about the partnership and emphasized the opportunity to showcase 1/ST Bet’s excellence in pari-mutuel horse racing wagering to Bet365’s customer base. A spokesperson for Bet365 echoed this sentiment and noted their excitement for the milestone partnership with 1/ST Technology as a significant step in their U.S expansion strategy while emphasizing their commitment to innovation and customer satisfaction.

Through this strategic alliance between two industry giants, Bet365 is set to enhance its offering by providing customers access to an innovative ADW platform that features AI-assisted tools designed to improve the user experience for both new and seasoned horseplayers. The platform grants access to the entire 1/ST horse racing ecosystem. With this collaboration, bettors can enjoy a seamless experience across all their favorite sports while enjoying an extensive international horse racing program that never sleeps.

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