Photographers looking to stand out in a competitive market need to find innovative ways to showcase their work and personality to potential clients. One way to do this is by producing behind-the-scenes content, according to Scott Choucino from Tin House Studio. By sharing footage of their personality and work environment, photographers can become more relatable and demonstrate the enjoyable atmosphere they create on set. This aspect of marketing can influence a client’s decision to choose one photographer over another based on the overall experience, not just the quality of work.
Choucino provides valuable insights into how photographers can produce compelling behind-the-scenes content, from simple time-lapses to more advanced techniques using gimbals for dynamic video footage. The key lies in telling a story about the creative process and the people involved, which humanizes the brand and gives potential clients a glimpse into the collaborative and creative atmosphere they can expect. Choucino also explains how this content can be adapted for various platforms, acknowledging the role of social media in modern marketing strategies.
To learn more about these concepts, be sure to watch Choucino’s full video on YouTube or check out “Making Real Money: The Business of Commercial Photography With Monte Isom!” for a comprehensive overview of the business side of photography.
