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In March, the Ford F-150 Lightning, Rivian R1T, and Tesla Cybertruck were the top electric pickup trucks in terms of popularity, according to S&P Global Mobility data. The Cybertruck had 1,158 new registrations, making it the second-best-selling electric pickup truck after the F-150 Lightning, which had 2,893 registrations. The Rivian R1T lagged behind with only 548 new registrations during the same period.

Despite having a slow start compared to its competitors in terms of sales, Tesla’s Cybertruck has been generating a lot of buzz since its delivery event in November. Prior to the Cybertruck’s delivery event, there were approximately 2 million reservations for the vehicle, making it a popular status symbol among celebrities. However, some reservation-holders expressed hesitation after the vehicle was presented with higher costs and lower range than initially advertised in 2023.

Both Ford and Tesla have been impacted by an industry-wide slowdown in electric vehicle sales. Tesla saw its first year-over-year quarterly decline since 2020 in April while Ford announced plans to reduce its workforce at the factory producing the F-150 Lightning in March.

If you have information about Tesla or work for the company, you can contact the reporter at gkay@businessinsider.com or 248-894-6012

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