In an effort to keep up with the latest advancements in artificial intelligence, Apple is considering offers to add new functions to its latest iPhone. Currently, Google’s Gemini project is the most likely candidate to be integrated into iOS 18, as reported by Apple insider Mark Gurman for Bloomberg. This unexpected move involves Apple engaging in discussions with one of its main competitors, Google, to incorporate Gemini technologies into their operating system.
Gemini, a system introduced by Google in December 2023, is considered a more advanced version of AI compared to its predecessor, Bard. It is based on generative models technology, which powers tools like Midjourney, DALL-E, and Firefly. Apple’s interest in generative AI has led them to explore partnerships with various companies to obtain a language model capable of analyzing vast amounts of data and generating text independently.
Apple has been actively working to bring AI capabilities to its devices, including acquiring startups like DarwinAI to facilitate on-device functions. The potential integration of Gemini raises questions about how it will be implemented, what functions it will enhance, and the impact it could have on the AI market. Apple’s only condition for the integration is that the AI should function without requiring a cloud connection.
While there is no official confirmation from Google, Apple or OpenAI about the potential collaboration, there are speculations about the possible announcement of this partnership at Apple’s WWDC alongside the launch of iOS 18. The event is expected to showcase new features like tests with simple prompts and the generation of images using generative AI. This alliance could leverage Google’s existing relationship as the default search engine on Apple devices.
Overall, if successful in integrating Gemini into iOS 18, this collaboration would mark a significant step for Apple in the AI space. The integration would provide Gemini with access to a vast user base through Apple’s devices. Despite any uncertainties surrounding this agreement, introducing generative AI in iOS 18 is set to bring new advancements and possibilities to Apple’s ecosystem.
