Starting this Tuesday, French users of Amazon Prime Video will experience a new addition to their streaming experience: advertisements. These ads, around thirty seconds in duration, will appear before you can watch your chosen program. The total advertising time will be between two to three minutes per hour of viewing. To opt out of the ads, you can pay an additional 1.99 euros per month by selecting the “Watch without advertising” option in the settings and starting a subscription.
With this change, Amazon aims to provide a more cost-effective ad-free option for its users, aligning with competitors like Netflix and Disney+. The regular subscription, with ads, is priced at 6.99 euros per month or 69.90 euros per year. To enjoy an ad-free experience, you will have to pay 8.98 euros per month or 93.78 euros per year.
Amazon justifies this change by the need to continue investing in quality content and promises to show fewer ads than traditional TV and other streaming services. This move opens up a new market opportunity for the company thanks to its knowledge of customer preferences from its online sales platform.
The shift in the landscape of online content and advertising has prompted Amazon to provide a competitive and lucrative streaming experience for its users. With targeted ads, the company aims to generate higher revenues while still providing an enjoyable viewing experience for its customers.
Overall, this change marks another step forward for Amazon’s efforts to provide high-quality content and services while also generating revenue through targeted advertising.
