Comcast Technology Solutions (CTS) and Little Black Book (LBB) have joined forces once again for a new season of their ‘Content That Connects’ series. This time, the focus is on purpose-driven marketing and advertising solutions.
Industry leaders in advertising and marketing will be featured in the upcoming panels, including chief technology officers, chief marketing officers, heads of production, and brand marketers from leading companies. The conversations will explore topics such as purpose-marketing, in-housing strategies, and sustainability in production.
Simon Morris, head of strategic partnerships and business development at AdFusion™, is excited about exploring the minds shaping the advertising landscape with LBB. From incorporating purpose and sustainability into marketing to using cutting-edge technology responsibly, this series aims to highlight the future of advertising.
The focus of the series is on how industry leaders are driving change in advertising, not just responding to it. The series will unveil strategies and ethics that are likely to define the future of brand storytelling. Keep an eye out for the first episode of the season, which will be launching soon.
