BBC Empowers Users with AMP Page Data Collection Settings for Personalized Ads, but Beware of Non-UK Targeting

The BBC website uses Google AMP technology to create lightweight mobile pages. These pages have specific consent settings that allow you to manage your preferences for data collection. These settings only apply to AMP pages, and you may need to set them again if you visit non-AMP pages on the BBC website.

When you agree to data collection on AMP pages, you are giving permission for personalized ads tailored to your interests when you are not in the UK. You can learn more about how the BBC personalizes ads at its own site and with its advertising partners by reading further information.

If you prefer not to receive personalized ads, you have the option to click on “Reject data collection and continue.” Please be aware that this will result in non-personalized ads being shown on our web pages. You can adjust these settings by clicking on “Ad Choices / Do not sell my info” in the website footer whenever you wish.

To manage consent settings for AMP pages, you can accept or reject data collection based on your preferences. These settings allow you to control how your data is used for personalized advertising outside of the UK. If you choose to reject data collection, you will continue to see non-personalized ads on our web pages. Remember that these settings can be modified at any time by accessing the designated option in the website footer.