Recently, 1/ST Technology announced a partnership with Tier-1 operator bet365 to bring horse racing to bet365’s U.S. customers through 1/ST BET. This collaboration will allow bet365 to offer Advance Deposit Wagering on horse racing in U.S. jurisdictions where it is accepted, both on their website and mobile app.
Keith Johnson, Chief Revenue Officer at 1/ST Technology, expressed excitement about the partnership, stating that it is a great opportunity to work with one of the top brands in sports betting. This partnership will allow 1/ST BET to provide bet365’s customers with a top-notch pari-mutuel horse racing wagering experience.
The collaboration between 1/ST Technology and bet365 is set to enhance the horse racing experience for U.S. customers, bringing the excitement of the sport to a wider audience. This initiative signifies a new era in the sports betting industry, showcasing the potential for innovation and growth in the realm of horse racing wagering.
With this partnership, 1/ST Technology and bet365 are poised to revolutionize the way horse racing is enjoyed in the U.S., introducing new features and experiences that cater to the modern sports betting audience. This collaboration marks a significant milestone in the industry, highlighting the potential for further advancements and partnerships in the future.
