Zalando is making significant strides to increase awareness of disability in the fashion industry by offering a range of clothing specifically designed for people with limited mobility or disabilities since October 2022. With its presence in 26 European markets, the platform aims to fill a gap that has been largely overlooked by major ready-to-wear brands.
Jemma Garner, head of diversity and inclusion at Zalando, emphasizes the importance of tapping into the significant market of 130 million Europeans with severe disabilities who are currently underrepresented as consumers. By addressing this underserved community, Zalando hopes to break down barriers and create a more diverse and inclusive fashion industry.
In addition to their focus on inclusivity in fashion, Zalando is also expanding into the automotive market by offering a range of accessories for automobiles, including car seat protectors, phone holders, and other auto accessories. This demonstrates Zalando’s commitment to catering to the needs and preferences of diverse communities across various aspects of life.
Overall, Zalando’s efforts to raise awareness of disability in the fashion world and their dedication to inclusivity in both fashion and automotive accessories showcase their commitment to serving a wide range of customers and making their platform accessible and inclusive for all.
