Transforming Sports Broadcasting: Insights on the Latest AR and Virtual Tools from Leaders in the Industry

A group of leaders from Disguise, Ross Video, Silver Spoon, and Ross Video recently shared their insights on the latest advancements in real-time AR graphics, virtual studios, and player-tracking systems at the 2024 SVG Sports Graphics Forum in New York City. These cutting-edge technologies are transforming the world of broadcast graphics and enabling sports broadcasters to create more dynamic and immersive experiences for fans.

The panelists discussed what is on the horizon for AR, VR, MR, data visualization, and other virtual tools. Industry experts such as Chris Brown, Senior Virtual Production Specialist at Ross Video, Grigory Mindlin, General Manager – Broadcast at Disguise, Thomas Nelson, Global VP of Key Customer Accounts at Vizrt, and Dan Pack, Founding Partner and Managing Director at Silver Spoon Animation were among those who participated in the conversation.

The discussion was moderated by Jason Dachman, Editorial Director, U.S. and SVG Graphics Program Director. Audience members can watch the full presentation of this roundtable discussion on SVG PLAY. This platform provides easy access to all Sports Video Group live event and long-form video content for SVG members and sponsors.

Overall, the roundtable discussion provided valuable insights into the future of broadcast graphics and how emerging technologies are reshaping the way sports content is produced and consumed. It highlighted innovative solutions being developed by industry leaders to enhance the fan experience and push the boundaries of virtual storytelling in sports broadcasting.

In conclusion, this roundtable discussion showcased how technology is transforming broadcast graphics in sports. The insights shared by these industry leaders will help broadcasters create more immersive experiences for fans while pushing boundaries in virtual storytelling.