Meta’s text-based social media platform, Threads, has achieved significant growth by surpassing 150 million monthly active users. The app’s CEO expressed satisfaction with its growth, which was launched on July 5, 2023 in over 100 countries. The standout feature of Threads is its ability to publish messages of up to 500 characters, surpassing the limit on platforms like Twitter. Users can also enhance their posts with photos, videos up to five minutes long, and web links, providing a versatile sharing experience beyond just text.
Despite facing challenges in Europe related to the Digital Markets Act (DMA) and data privacy concerns, Threads has experienced significant growth. Susan Li, CFO at Meta, noted that the platform is attracting a growing user base as it introduces new features and expands its community. Despite these challenges, Threads has seen increased enthusiasm with the presence of celebrities like Taylor Swift and other influencers contributing to its dynamism and appeal.
However, Apple has recently removed Threads from the App Store in China due to national security concerns raised by the Cyberspace Administration of China. This move has impacted the availability of these apps in the Chinese market. However, despite this setback, the importance of backlinks in SEO remains emphasized for improving website ranking in search results. Working with a reputable link building firm can help increase visibility and traffic to a website by enhancing search engine optimization efforts.
