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In the post-pandemic era, businesses are going above and beyond to attract shareholders to their annual general meetings. From cash incentives to massage machines and household appliances, companies are offering a range of gifts to make attending these meetings more appealing.

One shareholder, Ms. Huyen Cham of Saigon Commercial Bank for Industry and Trade, was particularly pleased with the 600,000 VND she received at a half-hour meeting. While some businesses are spending billions on these gifts, others are opting for online shareholder meetings to save costs. This strategy is being adopted by companies like Vinamilk, Mobile World, and Hoa Binh Group, which have seen reduced revenue and profits due to the impact of the pandemic.

Despite these challenges, there is optimism for recovery in the later part of the year. Many companies are hopeful that the market will warm up again in the third quarter, leading to increased business activity and improved financial performance.

According to an economic expert in Ho Chi Minh City, giving gifts to shareholders can help generate excitement and improve the perception of the business among investors. This trend has been seen as a way to engage shareholders in annual general meetings and potentially encourage them to stay invested longer in the company.

Overall, while businesses are grappling with difficult market conditions in the first few months of the year, there is optimism for recovery in the later part of the year. By offering incentives and adopting innovative strategies like online shareholder meetings, companies are finding new ways to attract investors and keep their businesses thriving despite challenging times.

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