Amex GBT’s VP of Global Business Development, Milton Rivera, emphasizes the critical role that companies must play in seizing opportunities for growth and adaptation in today’s fast-paced business environment. In the face of uncertainty, organizations are increasingly recognizing the importance of internal meetings to navigate disruption and promote organizational growth.
According to Accenture’s Pulse of Change: 2024 Index, released at the World Economic Forum Annual Meeting at Davos in January, businesses are facing unprecedented challenges in maintaining growth and resilience. The index highlights the rapid pace of change that is expected to accelerate in 2024, with a growing emphasis on face-to-face interactions between colleagues.
The latest data from Amex GBT’s Global Meetings and Events Forecast 2024 shows a projected significant growth in attendee numbers for internal meetings, with 48% of respondents expecting an increase throughout the year. This suggests a growing recognition among organizations of the value in face-to-face interactions between colleagues.
A recent report series with Harvard Business Review by Amex GBT titled “Investing in Travel to Drive Business Growth: A Strategy for Thriving in Disruption” demonstrates the tangible business value derived from face-to-face meetings within organizations. The report found that 71% of respondents stated that their organizations benefit significantly from in-person meetings with colleagues, highlighting the importance of nurturing enduring relationships through face-to-face interactions.
