If you are visiting a BBC website page that uses AMP technology, you have the option to control your data collection settings. These settings apply specifically to AMP pages and may need to be adjusted if you visit non-AMP pages on the site.
AMP technology is used to create mobile pages that load quickly and efficiently. To ensure the pages function properly, some essential information must be stored on your device without your explicit consent. This information is necessary for the functionality of the web pages.
In addition to essential data collection, there is also optional data collection that can be consented to on AMP pages. By giving permission for personalized ads, you allow targeted advertising to be displayed based on your interests even when outside of the UK. You can learn more about how ads are personalized by the BBC and its advertising partners.
If you choose not to receive personalized ads, you can click “Reject data collection and continue” to opt out. It’s important to note that you will still see advertisements, but they will not be tailored to your interests. You can adjust these settings at any time by clicking on “Ad Choices / Do not sell my info” in the website’s footer.
By managing your consent settings on AMP pages, you have control over what type of data is collected and how it is used for advertising purposes. Whether you accept or reject data collection, you have the ability to make changes as needed.
