Rapper and media personality Snoop Dogg has announced his partnership with the Arizona Bowl, marking the first collaboration between an alcohol brand and a college bowl game. The event, officially named the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” is set to take place on December 28 at Arizona Stadium. Teams from the Mountain West Conference and Mid-American Conference will face off in this exciting matchup.
Snoop Dogg’s new premium spirits company, Gin & Juice, was previously sponsored by Barstool. Named after Snoop’s popular 1994 hit, Gin & Juice is the first product from the collaboration between Snoop Dogg and Dr. Dre. In a video shared on social media, Snoop Dogg expressed his passion for college football and his desire to refocus on the fundamentals of the sport amidst issues like NIL, conference realignment, and coach movement.
As a coach and supporter of all levels of the game, Snoop Dogg emphasized the importance of colleges, players, competition, community, fan experience, and pageantry in college football. Having sent many players through his Snoop Youth Football League to colleges and the NFL, Snoop Dogg believes that it is fitting for him to step up and contribute to the success of the Arizona Bowl. By adding his name and his brand to the event, Snoop Dogg hopes to bring attention back to the core values that make college football so special. Fans can look forward to an exciting game that celebrates the spirit and tradition of college football.
